Step 2: planning

Target non-members

Strategy

The information about who and where your non-members are should give a clear indication of your recruitment priorities.

Consider the information you have collected on the membership profile and start preparing your recruitment strategy. Is there a recruitment problem in a certain section or grade? Where are the greatest problems? Where is it easiest or most pressing to launch a recruitment drive?

The profile form will enable you to put together a case for membership which is relevant and targeted. Your strategy may focus on:

• A site
• A floor of a building
• A part of the country
• A grade or grades
• Common reasons for non-membership, from local issues to cost of subscriptions.

You are now ready to draw up a recruitment action plan with the details of people you are aiming at.

Action plan

Use the plan as a working document to:

• allocate non-members to members/ reps to recruit
• record progress
• keep a note of actions taken
• record comments by non-members.

Proceed to step 3: action